Skip to main content

Why not liking change can cost you money


As consumers we often find it hard and difficult to change banks, mobile phone providers or energy suppliers despite being able to get a better deal elsewhere that could save us money.

We all know that changing a service provider requires effort. You need to do your research, compare prices and services and trust that the new provider offers you the same or better service for a better price. That can be daunting, and we tend to become complacent and procrastinate.

Big business are aware of our switching inertia and this can be exploited. Think about the Royal Commission Inquiry into the banking sector in Australia in 2019; I know of many people who wanted to change from the Big 4 to another smaller bank that was not involved in the banking issues.
Others wanted to use the circumstances to get better deals from their existing bank.
A year later hardly anyone did what they said because it is just 'too hard'!

There is also another factor that stops us from making the switch more often, it is called availability heuristics.
Heuristics are a mental rule of thumb strategy that allows us to make quick and effective judgements and decisions.
Availability heuristics explains why we revert back into old behaviours. When we make decisions, we tend to fall back to the information that we have and that is easy to be accessed. We use the path of least resistance. It is our reliance on easily accessible information that gets in our way of making better and more informed decisions.


Change is difficult and getting better deals is never easy.
Don't fall back into the trap of the available information, look for new information.
Take time and take advantage of what is already available such as comparison websites for insurances, home loans or utility services; this helps overcome our complacency for change and can get you better deals and better services.




Comments

Popular posts from this blog

What is Black Friday and why it is not worth it if you are a great negotiator.

All last week was hyped up by ‘Black Friday’ Sales. But what is it and why do we have it in Australia and is it worth it? Black Friday originates from the US and is the Friday after Thanksgiving which is the fourth Friday in November. Thanksgiving is a public holiday in the US. In the 1950s people used the Friday as a sick day and went shopping to get a head start in their Christmas shopping. Eventually in the 1960s this day turned into another paid leave day or shall we say into a paid ‘shopping day’. It has become a made-up event to drive consumerism. Many believe the term ‘Black Friday’ is used for profit making; black numbers in the ledger books; but that is not entirely correct. While this is the meaning today it meant something totally different in the 50s and 60s.  According to Bonnie Taylor Blake, a researcher at the University of North California, the term originated in Philadelphia by the Philadelphia police as they saw the day as a terrible day. The city was...

Top 5 negotiation tactics that are used by buyers

When a buyer and a seller negotiate over a deal it is in the interest of each party to get the best deal possible. Here are the four most common tactics buyers use in a negotiation in order to get to the best deal possible. The Russian Front This is a tactic whereby the buyer presents the seller with only two options.   One is so terrible; it feels like being sent to the Russian Front which makes you agree to the other options. Compared to the first option the second option does not look that bad now. Don’t make the other party put you under pressure, don’t accept either option. Ask for an alternative or come up with a counter proposal. Good guy bad guy In this tactic you have one person making very high demands. This person is also often cold an unapproachable. The aim is to intimidate the selling party. The good guy on the other hand has a more reasonable approach and shows a willingness to concede and come to a deal. The purpose of this tactic is to set the ...

Negotiation strategies to lower interest rates on your home loan

Do you really get the best interest rate from your bank? Have you thought about how you could negotiate your interest rate down? When interest rates go down the banks give you something to keep you happy, so you won’t ask for more.  But could you get more? Why not try. Review your interest rates and speak to your bank to get a better rate. Don’t let them shut you down with the excuse that they have already reduced the rates. The reality is that there is more room to move because if they can give away something without you asking then they can probably give you more. Do your research Research what the competitors are offering. Use comparison websites and then call the bank to make sure that you would get this rate. Find out what the rate for new customers is Banks often offer great promotions to lure in new clients which existing clients don’t get. This is something that I find annoying, why don’t they reward loyalty instead. Set yourself a target rate Set you...