Negotiation strategies that make money

The book influence by Robert B. Cialdini, PH.D. has become an international bestseller. This book on persuasion explains why people say ‘yes’ and how to apply this knowledge. He discusses six common principles which he also calls mental short cuts as we rely on mental short cuts every time we are faced with a decision. He explains how to use these principles, how to become a skilled persuader and how to defend yourself from them. In this post we will discuss the sixth principle – Authority When we were little, we had to learn that we need to obey to authority and that disobeying is punishable. The first lessons come from our parents then we continue to get the messages of obedience at school and it continues through our lives. The power and the value of obedience lies within our culture. How often do we hear someone saying: ‘This is against the law’; or ‘This is not allowed’. We often don’t question it as to why we are not allowed to do something, we just comply. As adults