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Showing posts from December 14, 2019

What is BATNA and why is it important in a negotiation

BATNA stands for Best Alternative to a Negotiated Agreement. A BATNA is your power and the more BATNAs you have the more power you have in the negotiation. When you are buying a car, you have hundreds of BATNAs. There are lots of car dealers out there all wanting to sell you a car. Since there are so many alternatives your bargaining power is high. You can play the car dealers off against each other and you can use time and geography to your advantage. Time: find out when is the best time to buy; is it end of month when the car dealer needs to meet their budget? Or maybe end of financial year or end of year is better. Geography: If you are living in a big city why not go out of the city and buy your car from a dealer in a small town; you might get a better deal there than what you would in the city. What about when you are buying a house; if you buy the house to live in chances are you start to get emotionally attached to it and really want this house.  Real Estate