Negotiation strategies that make money

The book influence by Robert B. Cialdini, PH.D. has become an international bestseller. This book on persuasion explains why people say ‘yes’ and how to apply this knowledge. He discusses six common principles which he also calls mental short cuts as we rely on mental short cuts every time we are faced with a decision. He explains how to use these principles, how to become a skilled persuader and how to defend yourself from them. In this post we will discuss the fourth principle –Scarcity – the rule of the few When something becomes scarce then the opportunity or item becomes more valuable. Imagine you are having a face to face discussion with someone and suddenly your phone rings. You now have the choice to not answer the call and continue with the conversation or to interrupt the conversation and answer the call. If the caller is someone who is hard to get and this is your chance to speak to the caller then you will most likely interrupt the face to face conversation and pic