Negotiation strategies that make money

The book influence by Robert B. Cialdini, PH.D. has become an international bestseller. This book on persuasion explains why people say ‘yes’ and how to apply this knowledge. He discusses six common principles which he also calls mental short cuts as we rely on mental short cuts every time we are faced with a decision. He explains how to use these principles, how to become a skilled persuader and how to defend yourself from them. In this post we will discuss the third principle of influence – Social proof The principle of social proof works because we are social creatures and we are therefore more likely to do something if other people are doing it too. At the same time, we are also not likely to do something if no one else is. Social proof can come in many ways; we are all influenced by it one way or another. Influencer approval A thought leader or influencer/celebrity approves a product or service. If George Clooney drinks Nespresso, then it must be good. Testimoni