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Showing posts from March 18, 2020

What people drives to panic buying

We now live in uncertain and crazy times which has shown that it is difficult for some to cope and know what to do. People fall into panic buying and supermarket shelves are emptied out. There is psychological reasoning that helps us understand why people become irrational and stock up on food stuffs and toilet paper unnecessarily. David Rock, the Co-founder & Chief Executive Officer of the NeuroLeadership Institute, developed a model which provides an understanding of the true drivers of human social behaviour. The SCARF model consists of five domains: Status, Certainty, Autonomy, Relatedness and Fairness. Status is about my own importance in relation to others. If my status it threatened; for example, due to a job loss I am trying to do anything to change that. Certainty is about knowing what comes next and being able to predict the future. We now live in highly uncertain times. We might be in lock down tomorrow; we don’t know when we will be able to travel aga