When talking numbers in a negotiation it is a good strategy to use odd numbers for many reasons. Firstly, an odd number signals the other party that you have thought long about your proposal and made many precise calculations. Secondly because it looks like that it took some effort to come up with this odd but precise number people tend to believe more this number is true. A round number on the other hand gives the impression that you are just giving a ballpark figure and that there might be still a lot of room to move. Thirdly, an odd number is less likely to be negotiated down due to it being perceived as being a true value with hardly any bargaining range. Two marketing professors from the University of Florida, Chris Janiszewski and Dan Uy looked at five years of data of real estate sales in Alacha County, Florida. They compared the list prices and the actual sales prices of the properties sold during that time. They found that those who listed their hom...
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