Negotiation strategies that make money

The book influence by Robert B. Cialdini, PH.D. has become an international bestseller. This book on persuasion explains why people say ‘yes’ and how to apply this knowledge. He discusses six common principles which he also calls mental short cuts as we rely on mental short cuts every time we are faced with a decision. He explains how to use these principles, how to become a skilled persuader and how to defend yourself from them. In this post we will discuss the fifth principle – Liking It is no surprise that we like to buy from people we like and that are similar to us.  This is highly exploited in the market and influences us to buy more than what we initially wanted. Cialdini uses the Tupperware party to illustrate the exploitation of the principle of liking. Tupperware uses all the weapons of influence such as reciprocity , you either win a price or get a gift which makes you feel obliged to purchase something.  Commitment , each party participant is asked to tel