Sharing
information builds trust which is the basis for any long term relationship and
good outcomes. The art is to understand what information is appropriate to
share, what should be kept for a later time and what information can’t be shared.
Sharing information also calls for reciprocity meaning that the other party
feels obliged to give something in return, in this case also share information.
Social psychologists call it The Law of Reciprocity, meaning that when you get
something you have the urge to reciprocate and give something in return which
in many cases can be far more generous.
While
information sharing builds trust it is important that before going into a
negotiation one must calculate the risks and benefits of sharing information
with their counterpart. A common mistake people make is that they share too
much information. Sharing too much information can damage your position of
power because information is power and the more the other party knows about you
and your position the more they are able to use that information against you.
The party with more information is generally in charge and is able to steer the
negotiation.
Ego
is often one major reason why people give too much information away. They want
to be seen as someone who knows everything and is never short of an answer.
This is however not always appropriate and can damage your position.
When
preparing for an upcoming negotiation it is important to be strategic with the
information you are going to share and the timing of when you are going to
share that information. At the same time you need to think about what information
you cannot share with the other party. This could be company internal and
commercially sensitive information.
The
best approach is to list the information that is needed to resolve a dispute or
come to a good deal. Secondly think about the information the other party may
need in order to consider a deal.
Preparation
is the key to make sure you don’t give away your position of power in the
negotiation.
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